DEA’s Fentanyl Free America Billboards Remind Omaha Community of Local Threat, Work to be Done
Four billboards with the Fentanyl Free America message have posted in Omaha, Nebraska.
OMAHA, Neb. – Four billboards designed to spark conversation about fentanyl popped up Feb. 2, in eastern Omaha in support of the Drug Enforcement Administration’s (DEA) Fentanyl Free America initiative. Fentanyl Free America is DEA’s commitment to protecting the United States from synthetic opioids, such as fentanyl, by disrupting supply chains, reducing availability and saving American lives.
In 2025, agents with the DEA Omaha Field Division removed approximately one million deadly doses of fentanyl from Nebraska communities, enough to kill the entire Omaha metropolitan area population. Among this tally were 46 pounds of fentanyl powder and 146,000 counterfeit pills. Nebraska followed a nationwide trend in which powder seizures were higher than the year prior. Agents continue seeing fentanyl mixed with other substances including heroin, methamphetamine and cocaine, with users often unaware of its presence. In encouraging news, DEA labs reported a decline in fentanyl powder purity dropping from 20% in 2024 to 10/3% in 2025.
The billboards in Omaha emphasize three pillars of the Fentanyl Free America initiative, Protect, Prevent and Support and feature a website for additional information, dea.gov/fentanylfree.
“Enforcement is what we do best,” DEA Omaha Field Division Special Agent in Charge Dustin Gillespie said. “Working with our state, local, tribal and federal law enforcement partners, we shoulder the responsibility of protecting neighborhoods from drug threats. We work investigations that lead us into Mexico and chip away at the cartels pushing lethal substances into Nebraska. Now, we’re calling on the public to help with prevention and support. Don’t assume that your friends know the consequences of fentanyl use. Tell them, remind them, continue the conversation. If we truly want to eliminate fentanyl, we need to support one another, working together through different channels to make a difference.”
Locations of DEA’s Fentanyl Free America billboards are listed below.
Billboard locations in Omaha
- Southeast corner of 50th and Northwest Radial Highway (facing east)
- I-480 south of Martha (facing south)
- 13th Street south of Deer Park Boulevard (facing north)
- Northeast corner of 20th and Leavenworth (facing west)
