Step Up. Speak Out. Fight Back

DEA Joins NFL Alumni Health On Sports Biggest Stage to Share the Message: One Pill Can Kill, Your Voice Can Save Lives

DEA is committed to saving American lives through drug enforcement, community outreach, and education.

In February, DEA teamed up with NFL Alumni Health to take the One Pill Can Kill, Your Voice Can Save Lives campaign to Superbowl LIX in New Orleans, LA. For the second year in a row, DEA and its partners were able to use the power of the shields, and the voices of football legends, to bring critical, life-saving awareness to millions of Americans.

DEA Phoenix Special Agent in Charge Cheri Oz provided an insightful presentation at the 2025 NFL Alumni Huddle for Health Symposium.

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Huddle for Health Symposium

DEA Phoenix Special Agent in Charge Cheri Oz provided an insightful presentation at the 2025 NFL Alumni Huddle for Health Symposium. She discussed everything from drug trends and seizures, to how early you should talk to your kids about fentanyl and explained how traffickers use popular social media platforms to promote and sell poisonous pills to Americans. The program, which was livestreamed in partnership with YouTubeHealth, reached more than 4,200 people.

Just before SAC Oz took the stage, the audience heard a very personal story from Superbowl Champion Ray Lewis.

NFL Huddle for Health Symposium

NFL Alumni Ray Lewis’ Message

Step Up. Speak Out. Fight Back.

More than 100 media outlets participated in Media Row at New Orleans Ernest N. Morial Convention Center over the four days leading up to Superbowl LIX. For a second year in a row NFL All-Star and Hall of Famer Rod Woodson partnered with DEA to use his voice to help raise awareness.

DEA and NFL Alumni Health leveraged the excitement around Superbowl LIX, and the power of the media, to bring attention to the dangers of fentanyl.

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One Pill Can Kill; Your Voice Can Save a Life

The drug epidemic is devastating communities by fueling violence and crime and claiming young lives at an alarming rate. YOU have the power to make a difference. Become an #OutreachAmbassador and use your platform to educate, empower, and protect the people you care about. You have the ability to make a difference.

Step Up - Take a stand against drug misuse and trafficking in your community.
Speak Out - Use your voice to raise awareness, break the stigma, and spread lifesaving information.
Fight Back – Prevent accidental drug poisonings by helping reduce demand for fentanyl and other synthetic substances.

Whether you're a teacher, influencer, first responder, parent, or student leader, you can make a difference in someone’s life. All the updated information you need to be able to share information is on this page, now we just need your voice.

One Liner Videos

Join us in the fight. Use your reach to educate, inspire action, and help save lives. Share your message on social media and tag #DEAHQ, #OnePillCanKill, and #StepUpSpeakOutFightBack, #DEAChallenge, #JointheMovement

Join the DEA Challenge: Step Up. Speak Out. Fight Back. - Nick Ferguson

Join the DEA Challenge: Step Up. Speak Out. Fight Back. - Brad Hopkins

Join the DEA Challenge: Step Up. Speak Out. Fight Back. -Brad Hopkins

Join the DEA Challenge: Step Up. Speak Out. Fight Back. -Danielle Moinet

Join the DEA Challenge: Step Up. Speak Out. Fight Back. -John Brenkus

Join the DEA Challenge: Step Up. Speak Out. Fight Back. -Leigh Steinberg

Join the DEA Challenge: Step Up. Speak Out. Fight Back. -Trace Young

McDonogh 35 High School Visit

The DEA New Orleans Field Division and NFL Alumni Health shared the One Pill Can Kill message with almost 900 students at McDonogh 35 Senior High School in New Orleans.

Special Agent in Charge Steven Hofer shared DEA’s One Pill Can Kill message, along with former NFL players Nick Ferguson, Kyle Richardson, Wally Williams Jr., and current LSU basketball player Trace Young. The students were educated about the dangers of fentanyl, inspired to dream big, motivated to make healthy choices and empowered to be ambassadors of the important message One Pill Can Kill, Your Voice Can Save Lives