Red Ribbon Social Media Campaign

DEA Red Ribbon Social Media Campaign

Help us spread the word about Red Ribbon and its message of “Living Drug Free”.

The Drug Enforcement Administration (DEA) has created this social media campaign to encourage the use of social media to help us spread the word about Red Ribbon and its message of “Living Drug Free”.

During October, DEA will be hosting and participating in Red Ribbon events throughout the country.  Look out for tweets and posts for these special events and participate/tweet/retweet/share as appropriate.  Simply use any or all of the sample posts and graphics included in this campaign or create your own posts with photos of you and/or your organization in action during Red Ribbon.

Weekly Themes & Graphics:

Sample posts:

  • Raise Awareness and spread the word about #RedRibbon virtually with your schools and communities.  #DEARedRibbon Check out a few ideas at https://go.usa.gov/xMRvX.
  • Get the facts about #RedRibbon week and resources to raise awareness about substance use/misuse and materials to help communities to participate in #RedRibbon week.  #DEARedRibbon   https://go.usa.gov/xMRvE

Download this graphic (JPG | 62.08 KB)

2023 Raise Awareness graphic

Sample posts:

  • Make a promise to yourself and those around you to stay drug-free. Take the #DEARedRibbon Pledge today! https://go.usa.gov/xMRvG
  • Let’s honor #DEA Special Agent Enrique “Kiki” Camarena & others who gave their lives in combating drug trafficking by pledging to live a drug free life!  Learn about #DEARedRibbon and take the pledge! https://go.usa.gov/xMRvz

Download this graphic (JPG | 71.76 KB)

2023 Pledge to Be Drug Free graphic

Sample posts:

  • Help your community stay drug-free. Use the #DEARedRibbon toolkit for resources to promote Red Ribbon. https://go.usa.gov/xMRvE

Download this graphic (JPG | 52.42KB)

2023 Get Involved graphic

Sample posts:

  • Celebrate Red Ribbon Week by wearing red ribbons, participating in community anti-drug events, and pledging to live drug-free lives. #DEARedRibbon https://go.usa.gov/xMRvz

Download this graphic (JPG | 68.84 KB)

2023 Celebrate Red Ribbon graphic
To download the graphics, click on the thumbnail images and then right-click and "Save As". 

*Graphics formatted for Twitter, Facebook, and Instagram

DEA Red Ribbon Hashtags

Share Red Ribbon photos, videos, or pictures on social media.  Tag DEA in Instagram and Facebook at @DEAHQ and Red Ribbon using the following hashtags:

#DEARedRibbon:  use in all social media posts. Get red ribbon information and resources. 

#GoRed4Red Ribbon:  use when showing off buildings lit up in red!  Find out more.

#DEAScoutPatch:  use when highlighting the Red Ribbon activities of Boy and Girl Scouts.  Learn more about DEA’s Red Ribbon Week Patch Program

#LivingDrugFree or #DrugFreePledge:  use in social media posts about pledging to be drug-free or taking the Red Ribbon pledge.  View sample student and parent Red Ribbon Week pledges.

DEA Red Ribbon Resources

Red Ribbon Week offers a great opportunity for parents, teachers, educators, and community organizations to raise awareness of the problem of drug abuse. DEA has created a toolkit of materials to help your community participate in Red Ribbon Week.  Use the materials of  DEA's Red Ribbon Toolkit to draft social media posts and/or link to resources.

Red Ribbon Week Radio PSAs

The Drug Enforcement Administration (DEA) has produced three radio PSAs (30 seconds each) related to Red Ribbon Week to encourage participation in Red Ribbon.

The PSAs are available for your use in promoting and celebrating Red Ribbon. Simply click the following links to download the PSA audio and transcript files

Red Ribbon Week Radio PSA (English):  targets educators and parents with children in elementary, middle, and high school to encourage them to participate in Red Ribbon.

Red Ribbon Week Radio PSA (English) Audio

Red Ribbon Week Radio PSA (English) Transcript

Red Ribbon Week Radio PSA (Spanish): targets Spanish-speaking populations to encourage them to participate in Red Ribbon.

Red Ribbon Week Radio PSA (Spanish) Audio

Red Ribbon Week Radio PSA (Spanish) Transcript

Red Ribbon Week Radio PSA (Campus): targets prevention professionals on college and university campuses to encourage them to participate in Red Ribbon.

Red Ribbon Week Radio PSA (Campus) Audio       

Red Ribbon Week Radio PSA (Campus) Transcript

     

     

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    DEA. 23 September, 2020. Red Ribbon Social Media Campaign. Retrieved from https://www.dea.gov/dea-red-ribbon-social-media-campaign on 8 December, 2023