DEA National Rx Take Back Social Media Campaign
The Drug Enforcement Administration’s (DEA) National Prescription Drug Take Back Campaign is underway and we created this digital social media campaign to encourage the use of social media to help us spread the word about the upcoming Take Back Day, on October 24th, from 10:00am-2:00pm, local time.
During #TakeBackDay, DEA will be hosting and participating in Take Back events throughout the country. Look out for tweets and posts for these special events and participate/tweet/retweet/share as appropriate. Simply use any or all of the sample posts and graphics included in this campaign or create your own posts with photos of you and/or your organization in action during Take Back Day.
DEA National Rx Take Back Graphics
To download the graphics, click on the thumbnail images and then right-click and "Save As..."
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DEA National Rx Take Back PSAs
Use these PSAs to engage and inspire those in your community to participate in #TakeBackDay. These PSAs can be distributed publically on your webpage, social media feeds, to media outlets in your area, and in other places where they can help show how important #TakeBackDay is in your region and across the nation.
Watch/Download open captioned Take Back PSAs for use in social media posts using the following links
Miss America 2020 Camille Schrier
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Sample #TakeBackDay Social Media Posts
Please start using the sample social media posts below today! Use them in their entirety, or modify them for your local audience.
For use anytime up to #TakeBackDay, October 24:
National Prescription Drug #TakeBackDay–happening Saturday, October 24, 10am-2pm. Get information and find a collection site near you: www.DEATakeBack.com
CLEANUP your medicine cabinet of unused, unwanted Rx meds and drop them off on October 24, 10am-2pm, local time. Find out where now: https://bit.ly/37rvaXG #TakeBackDay
Unused or expired prescription medications are a public safety issue. Proper disposal of unused drugs saves lives and protects the environment and our overall community. Share this post and start preparing now for #TakeBackDay. www.DEATakeBack.com
Dispose of your expired, unused, unwanted Rx drugs, no questions asked! #TakeBackDay is Saturday, October 24, 10am-2pm. Find a collection site near you at https://bit.ly/37rvaXG
Facebook:
Did you know that one Facebook share can make a huge difference in creating a safer world for us all? Spread the word to your friends and family by sharing this post and using the #TakeBackDay hashtag to promote the proper disposal of unused or expired medications, including in-person collection sites for participating states on October 24! You never know who you could be helping. www.DEATakeBack.com
For use a week before #TakeBackDay on Saturday, October 24:
Find the location nearest you and dispose of unwanted prescription drugs on #TakeBackDay! October 24th from 10am-2pm. www.DEATakeBack.com
Don’t be surprised by what is in your medicine cabinet. If you haven’t used them, don’t need them, or they’re expired, drop them off at a #TakeBackDay collection site near you on Saturday! www.DEATakeBack.com
ARE YOU READY? Counting down-only X days until #TakeBackDay on Saturday! Find out locations near you: www.DEATakeBack.com
IT’S SIMPLE: Avoid having misplaced, stolen or misused drugs stolen by cleaning out your medicine cabinet. #TakeBackDay is this Saturday. Spread #Awareness in your community! www.DEATakeBack.com
Facebook:
#TakeBackDay is just a week away! But don’t worry, cleaning out your medicine cabinet takes just a few minutes and there are plenty of convenient collection sites near you. Sharing this post takes seconds too. Just a small effort can have a huge impact! Visit www.DEATakeBack.com to learn more.
On #TakeBackDay Saturday, October 24:
Collection sites open NOW! Help loosen the grip of Rx drug abuse-turn them in today: www.DEATakeBack.com #TakeBackDay #opioidcrisis
Stand up and do something about our nation’s #drugepidemic #opioidcrisis! Be there, be aware, do your share NOW on #TakeBackDay: www.DEATakeBack.com
#TakeBackDay collection sites are NOW OPEN nationwide! Help keep your community stay safe by cleaning out your medicine cabinet and taking back expired, unused, or unwanted meds for safe disposal! Find a collection site near you. www.DEATakeBack.com
DEA National Rx Take Back Hashtags
Share Take Back graphics, photos, or videos on social media. Tag DEA in Instagram and Facebook at @DEAHQ and Take Back using the following hashtags:
#TakeBackDay: use in all social media posts. Get Take Back Day information and resources.
Additional hashtags used in campaign-related posts and shared content:
#DEA |
#Opioids |
#OpioidCrisis |
#OpioidEpidemic |
#RX |
#SecureYourMeds |
#Vaping |
#Vapes |
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Resource Links
The following are useful links to drug facts and resource materials during and after #TakeBackDay.
- DEA’s image gallery: generic pill and drug photos
- Take Back Partnership Toolbox: TakeBack posters and pamplets
- Drugs of Abuse: DEA publication w/facts about most commonly abused drugs
- www.JustThinkTwice.com (for teens)
- www.GetSmartAboutDrugs.com (for parents, caregivers, and teachers)
- www.CampusDrugPrevention.gov (for teachers and college campus community leaders/advisors)
- www.OperationPrevention.com
Can't find a Take Back collection site...secure your meds at home!
Given the ongoing COVID-19 public health emergency, DEA wants to ensure that the public is aware of other ways they can dispose of unwanted prescription drugs without having to leave their homes.
Use the assets below to create social media messages about other ways to dispose of and keep medications safe.
#SecureYourMeds Graphics
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#SecureYourMeds Sample Social Media Posts
- Unused expired, and unwanted medicines left in home cabinets are at risk for abuse, misuse, and theft. #SecureYourMeds while you’re at home during the #COVID19 pandemic. More information at https://go.usa.gov/xGeXX
- Clean your medicine cabinets and keep the prescription medications safe and out of reach of children and others in the household during this health crisis. Learn how to secure your meds at home https://go.usa.gov/xGeXB
- #SecureYourMeds in a safe location in the home out of reach of children and others and hold them until You find a permanent drop off location. Find a year-round collection site at https://go.usa.gov/xGeXD
#SecureYourMeds Hashtags
#SecureYourMeds: use in all social media posts. Get Secure Your Meds information and resources.
#SecureYourMeds Resources
Where and How to Dispose of Unused Medicines (Source: Food & Drug Administration (FDA))
How to Dispose of Medicines Properly (Source: Environmental Protection Agency (EPA))
Year-Round Collection Sites prescription drugs can be disposed of at any of the 11,000 authorized collectors at any time.