United States Drug Enforcement Administration

OMAHA, Neb. – In an effort to build on drug education messaging to tribal communities, the Drug Enforcement Administration (DEA) Omaha Division worked with the Ponca Tribe of Nebraska and Mandaree High School of North Dakota to develop a poster that blends Native Indian imagery with wording emphasizing the importance of culture over drug use.

During visits to tribal communities, DEA’s community outreach specialist noticed posters sounding the alarm to human trafficking, domestic violence and missing and murdered indigenous women at schools and buildings across Reservations. The common thread tying each poster together was an emphasis on native culture. 

Looking to build on the Good Medicine Bundle culture-based prevention resources available through DEA’s Operation Prevention, conversation began on how best to help tribal communities relate to important messaging on drug use. Elders were consulted and the vision of a poster, reflecting youth, culture and the DEA mission, began to take shape. 

With permission from the Ponca Tribe of Nebraska, photos reflecting tribal values were taken in Norfolk. Youth from the Ponca Tribe of Nebraska highlighted the significant role dance plays in Native Indian Culture. Dancing is used to tell stories, honor ancestors and celebrate important events. A photo of a drum from Mandaree High School places importance on the sacred instrument often used to symbolize the heartbeat of the earth. The wording at the top of the poster, “Drumming and Dance: The Heartbeat of our Culture, NOT DRUGS,” was written for tribal members to feel connected with the poster.

“It’s critical that we find ways to communicate with all members of our communities about the dangers of drug use,” DEA Omaha Division Special Agent in Charge Steven T. Bell said. “Our hope is that this poster resonates with tribal communities and sparks conversation about life choices and their ensuing consequences.”