News Release
October 19, 2009
Contact: Amy Roderick
Number: 858-616-4166

6th Annual 2009 Red Ribbon Luncheon
Recipients are honored for exceptional efforts to create safe and drug-free communities

OCT 22 -- (San Diego, CA) – The Drug Enforcement Administration (DEA) will participate in the 6 th Annual Red Ribbon Luncheon hosted by the San Diego Prevention Coalition, (SDPC). This luncheon is attended by more than 200 civic and business leaders, educators, law enforcement, government officials, and youth to honor and award San Diego County individuals and organizations for their outstanding substance abuse prevention endeavors. The event will be hosted by KFMB’s Kimberly King with special guest speaker Enrique “Kiki” Camarena Jr.

Red Ribbon Week began after the kidnapping, torture and murder of DEA Special Agent Enrique “Kiki” Camarena by drug traffickers in March 1985. The national campaign symbolizes support for efforts to reduce demand for drugs through prevention and education programs. Each year from October 23 rd to October 31 st thousands of schools, communities and drug abuse prevention organizations throughout the country distribute red ribbons to honor Special Agent Camarena’s memory and visibly show a dedication to be drug free. Approximately 80 million people participate in Red Ribbon events every year.

Generous support for the luncheon has been provided by the Drug Enforcement Administration (DEA), the California Border Alliance Group (CBAG), and SONY . The awards and honorees are as follows:

The Frank Goldsmith Lifetime Achievement Award is awarded to an individual who has been a leader in the field of drug prevention for at least 10 years and is known for their iconic work and success in the field.

This year’s recipient, Retired San Diego Sheriff Bill Kolender, has spent his career in law enforcement, serving as Sheriff for San Diego County from 1995-2009, and as the Chief of the San Diego Police Department for 13 years. Prior to his election to the Office of Sheriff, Kolender served as the Director of the California Youth Authority (CYA), which is the largest youth correctional facility in the nation. His accomplishments are widely known throughout the country.

The Enrique “Kiki” Camarena Award is awarded to one individual serving in the law enforcement arena who works with their community to promote prevention and exemplifies the spirit of fallen DEA Special Agent, Enrique “Kiki” Camarena.

This year’s recipient, Agent Nydia Faddis, of the U.S. Border Patrol has led the San Diego Sector’s Operation P.R.I.D.E. Program for the past three years, which provides middle schools with an educational program designed to teach youth 5 core principles: Pride in yourself, Respect for yourself and others, Integrity, being Dependency-free from alcohol, drugs, tobacco and gangs, and the importance of Education. This program also features K.C. (Kids Count), a robot Border Patrol Agent that provides a safety presentation geared towards children K-3 rd grade. Agent Faddis and her team have educated nearly 36,000 students at 116 elementary and middle schools, and community events in Southern California. She has also worked alongside other law enforcement agencies on all levels for sponsored educational events for the community. She is an extraordinary agent whose prevention efforts exemplify the spirit of Enrique “Kiki” Camarena.

The Youth Prevention Champion Award recognizes a middle or high school student who has championed the cause of prevention by providing leadership in prevention efforts in their school and community. This year’s recipient will also receive the “Natural High” Scholarship Award sponsored by the Sundt Memorial Foundation.

This year’s recipient, Kelly Phung, is a Mount Miguel High School Senior and dedicated youth public intern with Students Against Alcohol ‘N Drugs (STAAND), a program of Communities Against Substance Abuse (CASA). She has become a leader in substance abuse prevention within her school and extended community by participating in press conferences, operations, and events to prevent underage drinking, reduce the sale of tobacco to minors, uncover the truths of prescription and over the counter drugs, and other efforts. Her work exemplifies a young woman committed to helping her community be drug-free.

The Debi Nixon Education Award is bestowed to an individual who works in the field of education and embodies the passion of prevention pioneer and educator Debi Nixon.

This year’s recipient, Janet Middleton, of Cajon Valley School District, oversees prevention & TUPE, Tobacco Use Prevention Education, and was one of the original middle school coordinators. She has been involved in Project PEACE, which links education, substance abuse prevention, and mental health to community resources and opportunities. She is a strong leader who stands to help children no matter what it may take.

WHEN: Friday, October 23, 2009
TIME: 11:30-1:30 PM
WHERE: Sheraton – Mission Valley
1433 Camino Del Rio South
San Diego, California 92108

Tickets to the 6 th Annual Red Ribbon Luncheon are available for $35 each. For registration and information about the event, please visit and click on “Red Ribbon”.