News Release
Octoberber 25, 2010
Contact: Michael J. Cannon
(215) 861-3436

DEA Celebrates Red Ribbon Week October 23-30, 2010

OCT 25 -- PHILADELPHIA, PA – The Philadelphia Division of the United States Drug Enforcement Administration (DEA) invites the community to take a visible stand against drugs by celebrating Red Ribbon Week from October 23-30, 2010. Red Ribbon Week raises awareness of drug use and the problems related to drugs facing our community, and encourages parents, educators, business owners, and other community organizations to promote drug-free lifestyles.

“Red Ribbon week is a time to remember those who have given everything in the fight against dangerous drugs,” said DEA Acting Administrator Michele Leonhart. “We wear the Red Ribbon in tribute to their courage, and to ensure that their sacrifice was not made in vain. We wear the Red Ribbon to symbolize our dedication to living healthy, drug-free lives.

“Join us, make a difference, and celebrate the choice to be drug free. “ Red Ribbon Week encourages our entire community to adopt healthy, drug-free lifestyles,” said John J. Bryfonski, Special Agent-in- Charge of the Philadelphia Division. “The campaign brings together parents, schools, and businesses as we look for innovative ways to keep kids and communities drug free.”

This year marks the 25 th anniversary and the red ribbon now symbolizes a continuing commitment to reducing the demand for illicit drugs in our communities. In 1985, Drug Enforcement

Administration (DEA) Special Agent Enrique S. "Kiki" Camarena was killed by drug traffickers. Shortly after Camarena's death, citizens from his hometown of Calexico, California began wearing red ribbons to remember him and commemorate his sacrifice. Congress established Red Ribbon Week in 1988.

Red Ribbon Week gives us the opportunity to be vocal and visible in our efforts to achieve a drug-free community,” said Special Agent-in-Charge Bryfonski. “Research shows that children are less likely to use alcohol and other drugs when parents and other role models are clear and consistent in their opposition to substance use and abuse.”

Visit or for more information about Red Ribbon Week or contact the DEA at 215-861-3474.

ther participants in this initiative include The Delaware River Port Authority, the Brandywine Realty Trust, PECO, the Ben Franklin Institute, and the Philadelphia Coalition for Drug/Violence Free Communities.


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