News Release
October 23, 2008
Contact: SA Sarah Pullen
Public Information Officer
(213) 621-6827

DEA Kicks-Off Red Ribbon Campaign
Events to be held throughout Southern California this month

OCT 23 - (LOS ANGELES) – The Drug Enforcement Administration (DEA) begins its annual Red Ribbon Campaign on October 23, 2008. The Red Ribbon Campaign, which is the nation’s largest drug prevention effort, began after drug traffickers in Mexico tortured and brutally murdered Special Agent Enrique “Kiki” Camarena in March 1985. During this week, DEA representatives will work in local communities throughout Southern California to spread a strong anti-drug message.

“Red Ribbon Week is dedicated to helping preserve Special Agent Camarena’s memory and further the cause for which he gave his life, the fight against the violence of drug crime and the misery of addiction,” said DEA Special Agent in Charge Timothy J. Landrum. “DEA will continue doing all we can to protect our communities from drug traffickers. We are proud to gather with children, families and schools in our communities to take a stand against drugs.”

The DEA museum, Target America: Opening Eyes to the Damage Drugs Cause, on exhibit at the California Science Center in Los Angeles, CA, through May 3, 2009, will be hosting the following events during Red Ribbon week:

October 27th: 11:00 a.m. to 12:00 p.m. - DEA and the Enrique “Kiki” Camarena Story
October 28th: 11:00 a.m. to 12:00 p.m. - Science of Smell
October 29th: 11:00 a.m. to 12:00 p.m. - Clandestine Laboratory and Technology
October 30th: 11:00 a.m. to 12:00 p.m. - Addiction and Recovery

Red Ribbon week started as a local effort in Camerena’s hometown of Calexico, California when Congressman Duncan Hunter (R-CA) and Camerena’s high school friend, Henry Lozano, created Camarena Clubs to ensure fond memories of Kiki. The National Family Partnership (NFP) created a national campaign of observance, an eight-day event proclaimed by the U.S. Congress and chaired by then President and Mrs. Reagan. By wearing a red ribbon during the last week of October, Americans demonstrate their ardent opposition to illegal drug abuse and trafficking, as well as those who profit from it.

For more information about these events, please contact SA Sarah Pullen, DEA Los Angeles Public Information Officer, at (213) 621-6827. Additional information is available at, under “Red Ribbon Campaign”.

About the California Science Center

General Info:  The California Science Center and IMAX Theater are located in historic Exposition Park just west of the Harbor (110) Freeway at 700 Exposition Park Drive, Los Angeles. Open daily from 10 a.m. to 5 p.m., except on Thanksgiving, Christmas and New Year's Day. For recorded information, including IMAX show times, call 323.SCIENCE (323.724-3623). IMAX ticket prices range from $4.75 to $8.00. For advance ticket purchases, group rates, or to make reservations for any visiting group of 15 or more (required), call 213.744-2019. Parking is available in the guest lot at Figueroa and 39th / Exposition Park Drive at $6 per car, $10 for buses or oversized vehicles. Both the Science Center and IMAX Theater are wheelchair accessible. For further information, please visit our website at

About the Drug Enforcement Administration

The mission of the Drug Enforcement Administration (DEA) is to enforce the controlled substances laws and regulations of the United States and bring to the criminal and civil justice system of the United States, or any other competent jurisdiction, those organizations and principal members of organizations, involved in the growing, manufacture, or distribution of controlled substances appearing in or destined for illicit traffic in the United States; and to recommend and support non-enforcement programs aimed at reducing the availability of illicit controlled substances on the domestic and international markets.

# # #

USDOJ.GOV Privacy Policy