News Release
June 30, 2008

Target America: Opening Eyes to the Damage Drugs Cause
A Traveling Exhibit Created by the DEA Museum and its Partners

JUN 30 -(LOS ANGELES) Target America: Opening Eyes to the Damage Drugs Cause is an exhibit from the Drug Enforcement Administration Museum that began a national tour in 2002. With newly expanded content and a section specific to Southern California, the exhibit presents both a global and historical overview of the many costs and consequences of drugs on society.

Target America will be presented exclusively in Los Angeles at the California Science Center in Exposition Park from October 2, 2008 through May 3, 2009. For more information on the Museum’s hours of operation, please contact them at (323) SCI-ENCE or visit them on the web at

Most Americans are unaware of the science behind the damaging effects of illegal drugs on the mind and body, or of the other tremendous costs associated with the production, sale and use of illegal drugs. The costs to society – estimated at more than $180 billion a year – are born by all of us in some way. Despite the fact that the vast majority of Americans are not drug users, we pay for users’ lost productivity, their health care, criminal justice costs, child welfare costs, and the impact their drug use has on our won health and safety. This exhibit is designed to open eyes to the science behind illegal drug addiction and the myriad costs of illegal drugs – to individuals, American society and the world – and to provide food for thought on how each and every one of us can make a difference.

Target America begins with an introductory area, then explores the opium and heroin connections in Afghanistan and looks at the global impact of drugs. The exhibit moves to an in-depth look at drug production and trafficking and then presents an overview of the science of addiction and some of the tragic costs and consequences of drugs on our society – costs to the environment, costs to the body and brain, costs to communities, costs to health, and costs to children. The “Southern California Story” section of the exhibit looks at prevention, treatment and law enforcement issues related to drugs in Southern California and some current neuroscience research aimed at understanding and breaking the cycle of drug abuse and addiction. Visitors can explore many interactive kiosks and stop by the Discovery Corner for educational take-home literature and other resources.

Target America: Opening Eyes to the Damage Drugs Cause was developed in partnership with: The DEA Educational Foundation
The Center for Substance Abuse Prevention
The National Institute on Drug Abuse
The Office of National Drug Control Policy
The Partnership for a Drug Free America