DEA Social Media Communications

"One Pill Can Kill" Social Media Campaign

The Drug Enforcement Administration has issued a Public Safety Alert warning Americans of the alarming increase in the lethality and availability of fake prescription pills containing fentanyl and methamphetamine.  The Public Safety Alert coincides with the launch of DEA’s One Pill Can Kill Public Awareness Campaign to educate the public of the dangers of counterfeit pills and urges all Americans to take only medications prescribed by a medical professional and dispensed by a licensed pharmacist. 

We created this digital social media campaign to encourage the use of social media to help raise public awareness of a significant nationwide surge in counterfeit pills that are mass-produced by criminal drug networks in labs, deceptively marketed as legitimate prescription pills, and are killing unsuspecting Americans at an unprecedented rate.

Help us increase awareness of the dangers of counterfeit pills by retweeting/sharing posts from @DEAHQ and our DEA Field Division Twitter accounts.  You can also create your own social media posts by simply using any or all of the sample posts and graphics included in this campaign.

DEA’s One Pill Can Kill Public Awareness Campaign PSA Video

This PSA can be distributed publically on your webpage, social media feeds, to media outlets in your area, and in other places increase awareness of the dangers of counterfeit pills.

Watch/Download open captioned PSA Video for use in social media posts using the following links: 

 

                           Watch

          Download

 DEA One Pill Can Kill Social Media Graphics

To download the graphics, click on the thumbnail images and then right-click and "Save As..."

TWITTER

 

OPCK Logo-Twitter

                        Download this graphic (PNG | 883.6 KB)

FACEBOOK

 

OPCK Logo-Facebook

                        Download this graphic (PNG | 1.39 MB)

INSTAGRAM

 

OPCK Logo-Instagram

                        Download this graphic (PNG | 2.14 MB)

Visit DEA's One Pill Can Kill Flickr Album for downloadable images for examples of actual legitimate and counterfeit pills.

Please start using the sample social media posts below today! Use them in their entirety, or modify them for your local audience.  

  • The U.S. overdose crisis has reached a devastating new height with more than 100,000 people dying over the last year from drug overdoses.  #OnePillCanKill Learn more at www.dea.gov/onepill 
  • #DYK that the overdose crisis is driven by criminal drug networks that are flooding the U.S. with millions of fentanyl-laced fake pills.  #OnePillCanKill Learn more at www.dea.gov/onepill  
  • The drug threats facing the U.S. are more pervasive & lethal than ever before with drug traffickers distributing synthetic fentanyl & meth in new forms –deadly, fake pills, made & deceptively marketed to look like real medicine. #OnePillCanKill Learn more at www.dea.gov/onepill
  • Criminal drug networks are using social media and smartphone apps to flood the U.S. with deadly fentanyl and fentanyl-laced fake pills. #OnePillCanKill Learn more at www.dea.gov/onepill  
  • The only safe medications are ones that come from licensed and accredited medical professionals.  Pills purchased outside of a licensed pharmacy are illegal, dangerous, and potentially lethal. #OnePillCanKill Learn more at www.dea.gov/onepill

Share One Pill Can Kill graphics, photos, or videos on social media.  Tag DEA on Instagram and Facebook at @DEAHQ using the following hashtags:

#OnePillCanKill:  use in all social media posts. Get "One Pill Can Kill" information and resources.

Additional hashtags used in campaign-related posts and shared content:

#DEA

#OPCK

#1PillCanKill

#Fentanyl

#Meth

#FakePill

#Counterfeit

The following are useful links to drug facts and resource materials related to fake pills and opioid substance use.

Parental Resources

Publications

Web Resources

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APA
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DEA. 15 December, 2021. DEA One Pill Can Kill Social Media Campaign. Retrieved from https://www.dea.gov/dea-one-pill-can-kill-social-media-campaign on 27 March, 2023